Buying Links from websites is a quick way of getting your website noticed on the world wide web, however, buying site wide links such as footer or sidebar links across a website with over 100 pages has been found to be another way of dropping out of the Google top ten.
Relevancy seems to be the ‘buzz’ word abounding the internet at this time, especially within the seo community. Gaining links back to your website solely from irrelevant web pages will not assist you in either getting your website to the Google top ten or even keeping it within the holy grail of search positions.
An example would be similar to this … Mr. Jones has a website relevant to ‘bread making’, Mr. Jones in his wisdom sets about gaining links back to his site from all and sundry. he finds that his back link count is increasing exponentially, however, all of these links are from off topic sites such a car mechanics, hairdressers, dog kennels etc. This scenario is one that will definitely in the long term not assist with his Google ranking. if anything Mr. Jones now finds himself in the depths of page 40 on Google with little or no prospect of ever gaining those Google top ten positions.
Anchor text is widely used by webmasters to add relevancy to their link text on websites. This can and does increase the keyword relevancy of any website wishing to rank well for a chosen keyword phrase. The major drawback to this type of strategy comes when the same link anchor text is used repeatedly across a large number of websites. We would suggest that you mix and match different keyword phrases into your anchor text links. This is again where the word relevancy comes into play and is far more advantageous to getting those Google top ten positions.
This article is by no means the final installment on ranking your website in the Google top ten, since search engine algorithms and resources are continuously evolving and refining. However, it is our intention to keep you informed of the most relevant information, we hope you have enjoyed our seo elite review of Google top ten no-no’s and that the information contained within assists you in gaining those top positions within the Google search results.
David ‘Goldie’ Edwards is a search engine optimizer and website designer working from his UK office. His SEO Elite Services [http://www.the-seo-elite.com] gives clients the opportunity to further enhance their SEO & Website Design Skills.